Market Segmentation
Demographic segmentation Psychographic segmentation Behavioral segmentation Geographic segmentation Within each of these types of market segmentation, multiple sub-categories further classify audiences and customers. Demographic Segmentation Demographic segmentation is one of the most popular and commonly used types of market segmentation. It refers to statistical data about a group of people. Demographic Market Segmentation Examples Age Gender Income Location Family Situation Annual Income Education Ethnicity Where the above examples are helpful for segmenting B2C audiences, a business might use the following to classify a B2B audience: Company size Industry Job function Because demographic information is statistical and factual, it is usually relatively easy to uncover using various sites for market research. A simple example of B2C demographic segmentation could be a vehicle manufacturer that sells a luxury car brand (ex. Maserati). This company would likely target an ...
