GDPR

 The General Data Protection Regulation (GDPR) (EU)  is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. The GDPR aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

Why was the GDPR drafted?

There are two main factors behind the introduction of GDPR. The biggest one is the EU's desire to bring  data protection law in line with how people's data is being used, especially considering the firms like Amazon, Google, Twitter and Facebook offer their services for free, as long as people offer their data to these tech giants. The dangers of granting such vast permissions can be illustrated by the ongoing Cambridge Analytica scandal. Basically, the internet and the cloud allowed organisations to invent numerous methods to use (and abuse) people's data, and GDPR aims to rectify this.

The second driver is the EU's desire to give organisations more clarity over the legal environment that dictates how they can behave. By making data protection law identical throughout member states, the EU believes this will collectively save companies €2.3 billion annually.

Oficial page of EU GDPR: Link

DoubleClick Publisher Blog: Link