DOUBLECLICK FOR PUBLISHERS AD-PLATFORM BY GOOGLE

 DFP (DoubleClick for Publishers) is a perfect ad platform developed by Google, which allows you to make real money by selling ad space on your website and helps you to get the maximum of your advertising income.

If you’re already using AdSense, it doesn’t matter as you have the option to link your AdSense account with DFP, so you can manage your both accounts, using the same interface.

Due to its highly advanced structure and functionalities DFP has already become the most reliable and professional tool for many successful publishers. Opposed to its highly advanced settings, the interface and the usage is quite simple and comprehensible. Besides you won’t be lost whenever you come across to any difficulty.

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Look how it works: 

Once a user clicks on an ad on your website, the DFP servers receive a request. After the request is received and the click is counted the user gets the URL redirecting to the destination page.

DFP works fairly as it doesn’t count fake clicks or impressions. Didn’t know about fake clicks? That’s about automated clicks which are usually done via specially developed programs designed to open websites and click on the links for data collecting purposes. It also counts sudden double-clicks as one click.

You are the one who manages the ad campaign. The advanced settings allow you to set your criteria.

Finally, you have the option to choose the audience: set the country you prefer, manage the browsing; select operating system, browser, and browser languages so only users with the set criteria should see the ad. You can set the start time and the end time, also exact limit for clicks and impressions, etc.

 

DFP official support article: https://support.google.com/dfp_premium#topic=7505988